The primary purpose of media is communication. Events or information are interpreted and reported to a defined audience with the goal of educating, informing, entertaining and in some cases, protecting that audience. Traditionally there have been two types of media: broadcast media - including radio and television; and print media - including newspapers and magazines. A recent addition to the media landscape is the internet and the availability of online sources of news and interactive information, increasingly through hand held devices and wireless networks.
The aim of our group is to help clients navigate the complex challenges presented by real estate. We can either streamline entire media property portfolios for maximum flexibility and efficiency, or satisfy a specific property requirement as part of a one-off transaction. We seek to align business objectives with real estate solutions. In an industry where contracts are often short-term, resulting in vacillating headcounts, there are opportunities to ‘right-size’ your footprint, as well as introduce options for expansion for the future.
Media & Advertising Real Estate Challenges
- Cost and expenditure is always a priority There is an increased focus on using office space more efficiently, while still retaining and attracting staff
- Innovation and new technological advancements guarantee expansion from established IT companies, and thus changing real estate needs
- Some parts of the industry see that Europe has reached maturity in this sector and the focus on expansion is in Asia Pacific, Central and South America
How can we add value?
While certain themes apply across the whole media sector, Cushman & Wakefield recognises that all businesses have unique objectives and requirements. We deliver sector specific experience and market knowledge, while listening to your needs. By understanding your business and industry, and finding solutions to the key challenges listed above, we help you structure a flexible portfolio that utilizes efficient space requirements while keeping an eye on your bottom line. We use a combination of state of the art technology and clear communication to ensure that we are adding the most value and producing the greatest cost savings for your business.
Our combined team of professionals include surveyors, accountants, project managers and business consultants whose skills are suited to meet your varied and complex requirements across the globe. Some of the services we provide are:
From real estate due diligence for merger and acquisition activity, to location analysis and portfolio optimisation programs (including workplace strategy), our focus is helping you deliver your business objectives while reducing risk.
We help you optimise the value of your property while considering the impact on your firm’s balance sheet; implementing everything from global lease administration, lease abstraction and database management to strategic analysis and assisting in decision making and execution.
Global lease administration
To help minimize the associated risks of managing your corporate portfolio, we provide you with the detailed business data you need to properly and intelligently implement your corporate strategy.
By implementing the “intelligent client” role in managing transactions, our agents and brokers can advise and facilitate smoother transactions, whether it’s a full property search and relocation or simply a lease renewal.
Programme and project management
We help you deliver base build and fit-out projects on time, within budget, and to specifications. We also have specialist dilapidations, mechanical and electrical and quantity surveying teams in-house.
We advise, plan and deliver on all aspects of the day-to-day occupation of property including service delivery, compliance, financial management, change and workplace efficiency. We deploy professional management teams supported by best -in-class/best-in-geography suppliers.
Valuation and lease advisory
C&W has one of the largest fully integrated real estate valuation and consulting teams in the world. We act as the foremost valuation advisor to corporations, institutional investors, and lenders on critical debt and equity investment decisions.
We help to reduce the environmental impact of your property to comply with legislation and to save costs.
Experience and resources
Our media and advertising clients benefit from an experienced research team, including a team of expert sector specialists in local markets across Europe, the Middle East, and around the globe. We are also strengthened by our international network of 15,000 professionals including researchers, strategists, business modellers, accountants, business consultants and agents in 243 offices across 60 countries.
We have a broad range of clients in the sector including Thompson Reuters, Omnicom Group, Getty Images, Discovery Channel, Interpublic Group, Expedia and many others who we service on a national, regional or global level.